Huawei Helps PCCW Achieve Real-time 3G TV Broadcast

PCCW launched its 3G mobile TV service, based on the innovative Cell Multimedia Broadcast (CMB) technology provided by Huawei Technologies, a provider of next generation telecommunications network solutions for operators around the world. PCCW has thus become the world’s first provider of real-time TV broadcast over a 3G network, using CMB technology.
PCCW operates the world’s largest IPTV service through its now TV and contents from now TV have just become available on PCCW mobile. Huawei’s CMB technology realizes channel sharing and allows network capacity supporting large numbers of concurrent users with minimal impact on network loading, allowing for cost-effective delivery.
In the first phase, contents offered over the PCCW mobile network will include now TV’s Business News Channel, with additional contects coming soon, including sports programming from ESPN and Sportev. PCCW Executive Director, Mr. Alex Arena said, “This is a significant innovation by PCCW, allowing us to leverage our extensive content line-up to more people, across more of our platforms, fixed and mobile. We are excited to bring this groundbreaking 3G technology to our customers — another world-first for us.”