O2 Extends Broadband to TV service

The on-going plans of extending the broadband agreement it has with media companies to include the TV market means that O2, a mobile phone company, is battle ready for the stiff competition it is about to enter with companies offering such services and these include the big shots like, Sky, BT, Virgin Media to mention a few.

O2 is looking forward to moving beyond Czech Republic and the Telefónica Spain's owned company has included the UK among the area it wants to cover, where it has already secured a residential broadband. The TV broadband service would enable its users to receive the TV service through broadband and arrangement has been made for the trial to commence commence next year.

O2 might be heading towards a good business initiative; the company already has the right to the national ice hockey league which happens to be the country's favorite sport. It is expected that more users will patronize the service considering the overwhelming number of users it attracted when it launched its Internet Protocol Television (IPTV) last September, during which it's been able to attract over 70,000 users out of the total population of 10 million.

O2 TV offers 55 channels and has video on demand content from Warner Bros, Sony Pictures, Disney, Paramount and HBO and possibly the O2 IPTV service will pitch the company up against its former parent BT, whose BT Vision hybrid Freeview and video-on-demand service has attracted 100,000 customers. The company maintains this is in line with its target, although rivals say it targeted "hundreds of thousands" by the end of this year.

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