STAR India and DEN enter into Partnership

Digital Entertainment Networks Pyt Ltd (DEN) has entered into partnership with STAR India in order to create a platform for distributing television channels in India via all fixed networks. The fixed networks include cable, DTH, IPTV, HITS and MMDS. The joint venture will be an exclusive distributor for STAR India for all channels distributed domestically by STAR India

The two companies are pioneers in the media industry in India and have agreed to base the possession on fifty-fifty sharing and with the headquarters to be stationed in Mumbai. It will also seek to expand its bouquet offerings by including other third party channels for distribution.

"It is an important growth initiative in the distribution platform business and enables us to better harness the growth opportunity. We are pleased to tie up with a group of professionals who we find are strategically aligned to our vision of this business and its growth prospects" said Uday Shankar, the CEO STAR India.

Sameer Manchanda, Promoter and Chairman of DEN said that his company is quite excited to join forces with STAR India which he said is India's richest content provider in building an independently-run and robust channel distribution platform.

He said "Our vision is to incorporate world's best practices to create a platform of premium content, which adds value to the entire distribution chain. We feel this joint venture presents a compelling opportunity to all content providers."