BitBand Predicts Increase in IPTV Service

BitBand, a company that delivers content over IP broadband networks,
has predicted that IPTV will attract more users going by the emerging
markets and user-generated content, and with the current rate of
advertisement, IPTV has started on a good note in this New Year.
Bob Larribeau, principal analyst and co-founder of analyst firm
TelecomView, in a statement said that "BitBand has hit on a number of
important themes in IPTV. It is clear that new markets, such as
Eastern Europe, along with new forms of content and advertising will
define the IPTV opportunities going forward."
He also observed that home networking and home servers will deliver
contents to a variety of personal electronic devices via wired and
wireless networks. He said "Service providers will be expected to
handle massive amounts of content and consumers' experiences should
not vary according to device.
"As new companies offer alternative services, traditional
communications companies will have to differentiate themselves through
new value-added services or competitively priced entertainment
packages. User-generated content will continue to grow in popularity
and users will want it incorporated into their traditional television
experiences.
Bob further offered that "The drive to turn the TV into an
Internet-capable device is likely to continue, despite failed attempts
so far, and targeted advertising holds potential for revenue and
subscriber growth for IPTV, On-demand television will grow thanks to
new methods for time shifting and increased bandwidth availability in
next-generation networks".
It is expected that Olympic Games tagged Beijing 2008 will drive
adoption of IPTV in China, the government wants the event to draw
worldwide attention, while service providers in other countries will
want to deliver the events to subscribers in all forms and across all
devices, BitBand said. Those factors will drive service innovation and
technology development, while encouraging flexibility of regulations.